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Many manufacturers and retailers considered refurbished products a lower priority. Recent research, however, shows real value in applying strategic planning to this business area. The refurbished market is rich in opportunity and can affect brand perception and secondary market growth opportunities. When organizations think of refurbished consumer electronics, they may imagine laptops not operating at their optimum capacity or bearing significant visual damage. Reality is very different–and consumers are beginning to realize now. Many refurbished products are restored...
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